Vice President, Communications and Digital

Req Number: RL953
Location: New York New York
Posted: 4/12/2019
Category: Government/Not-For-Profit : Not-For-Profit
Job Type: Permanent

Position Vice President, Communications & Digital

Company Anti-Defamation League (ADL)

Location New York, NY

Reporting Relationship Chief of Staff




In a world growing increasingly polarized, with hate speech and white supremacy on the rise, and the civil rights of Jews, non-whites, LGBTQ and Muslims increasingly challenged, there is a clarion call to mobilize and stand against the forces that threaten our democracy. ADL (Anti-Defamation League) is a leading anti-hate organization. Founded in 1913 in response to an escalating climate of anti-Semitism and bigotry, its timeless mission is to stop the defamation of the Jewish people and to secure justice and fair treatment to all.

Today, ADL continues to fight all forms of hate with the same vigor and passion. ADL is the first call when acts of anti-Semitism occur. A global leader in exposing extremism, delivering anti-bias education and fighting hate online, ADL’s ultimate goal is a world in which no group or individual suffers from bias, discrimination or hate. Today, the voice of ADL is needed more than ever. ADL seeks a VP Communications & Digital to help amplify its voice and impact.

ADL is growing in influence and impact. CEO and National Director Jonathan Greenblatt, an accomplished leader and entrepreneur in the corporate, public and nonprofit sectors, was recruited to the organization in July 2015. Under Jonathan’s leadership, ADL is implementing a new strategic plan, upgrading its capabilities, expanding its reach and launching several new initiatives including the opening of ADL’s first office in Silicon Valley, the Center for Technology and Society, productizing education and training; and doubling down on Counter Extremism through innovation and intelligence.

A nonprofit with a strong heritage and universal mission grounded in Jewish values, a legacy of accomplishment and influence, and a national network of offices, ADL is uniquely positioned to chart a high-impact course into the new century.

The new VP, Communications & Digital has the opportunity of a lifetime: to partner with a visionary CEO and first-rate leadership team; to drive dramatic and needed change in the organization; and to make a difference in the world.


Jonathan Greenblatt, CEO and National Director

Jonathan Greenblatt is the CEO of the ADL and its sixth National Director. As chief executive of ADL, Jonathan leads all aspects of one of the most respected civil rights organizations in the country. He is an accomplished entrepreneur and innovative leader with deep experience in the private, public, and nonprofit sectors.

Since becoming CEO in July 2015, Greenblatt has used technology and innovation to modernize the organization while doubling down on the mission it has had since its founding in 1913: to fight the defamation of the Jewish people, and to secure justice and fair treatment for all.

Under Greenblatt, ADL has worked in new and expanded ways to combat and uncover anti-Semitism – online and offline, in the United States and around the world, cementing longstanding relationships and building new partnerships. The organization held the first “Never is Now” event, a groundbreaking conference that was the largest gathering on anti-Semitism in the history of ADL and has subsequently held two other highly successful annual “Never is Now” conferences.

As just one part of Jonathan’s effort to modernize ADL, he has made identifying and countering the growing threat of cyber hate a priority for the organization. This includes working with all major social media companies and many other digital platforms and building the most advanced cyber hate monitoring center in the world. In 2017, Recode named Jonathan to “The Recode 100,” a list of the top 100 people in tech, business, and media, for his work trying to shut down extremists online.

Jonathan has been vocal in criticizing the use of boycott, divestment and sanctions (BDS) against the state of Israel. He delivered a major speech to the United Nations denouncing the BDS movement, and under his leadership ADL joined with the European Jewish Congress to combat the delegitimization of Israel.

He has called out hateful rhetoric by members of both political parties, especially during the 2016 presidential campaign. He also re-energized ADL’s #50StatesAgainstHate initiative pushing for strong hate crimes laws in every state after nine members of an African-American church in Charleston, S.C. were murdered by a white supremacist. Meanwhile, under Greenblatt, ADL continues its close collaboration on hate crimes with the FBI and law enforcement agencies coast to coast.

Prior to joining the ADL, Greenblatt served in the White House as Special Assistant to President Obama and Director of the Office of Social Innovation and Civic Participation. He came to that role after a long career as a serial social entrepreneur and corporate executive, starting, and scaling businesses focused on creating economic value and social good. He co-founded the business that launched Ethos Water, the premium bottled water that helps children around the world access clean water. Ethos Water pioneered the idea of linking cause to consumption and was acquired by Starbucks in 2005. Following the acquisition, Jonathan was named Vice President of Global Consumer Products at Starbucks and joined the board of the Starbucks Foundation.

Jonathan also founded All for Good, one of the largest databases of volunteer opportunities on the Internet. It was acquired by Points of Light in 2011. Prior, Jonathan served as CEO of GOOD Worldwide, a diversified media company whose products include the award-winning GOOD Magazine and the popular website Earlier in his career, he worked as an executive at (now Move Networks), joining the company as a Product Manager and eventually heading up its consumer products unit.

From 2006 to 2011, Jonathan taught social entrepreneurship at the Anderson School of Management at UCLA. In 2015, he served as a senior fellow at the Wharton School of Management. Jonathan graduated cum laude with a BA from Tufts University and earned his MBA from the Kellogg School of Management at Northwestern University.

Jonathan has served on numerous startup and nonprofit boards, including the African Leadership Foundation, Kevita, KaBOOM!, and He is a member of the 2006 class of Henry Crown Fellows at the Aspen Institute and is a Next Generation Fellow of the American Assembly.

Jonathan’s ADL roots run deep. As an undergraduate at Tufts, he interned in ADL’s New England Regional Office in Boston, and he is a graduate of ADL’s Salvin Leadership Program. Jonathan is married to Marjan Keypour Greenblatt, an Iranian-American who came to the U.S. as a political refugee. Marjan worked as an associate director in ADL’s Pacific Southwest Regional Office in Los Angeles for nearly eight years.



The Vice President of Communications & Digital (VP, C&D) will oversee all communications functions for ADL, including public relations and strategic communications, digital and social media, crisis communications, executive communications, and internal communications. The VP, C&D will serve on ADL’s senior management team and will play a leadership role in the organization by creating pro-active communications strategies and plans to support ADL’s mission and the transformation and growth of ADL’s brand. The VP, C&D will raise the public profile of the organization and engage employees and other internal constituencies.


As a direct report to ADL’s Chief of Staff, they will be expected to:


 Lead all Communications function for the organization.

o Develop and execute communications, messaging, and digital content strategies, targeting mainstream and specialty press, to ensure a positive public image of ADL, its programs and initiatives, and its top executives. Ensure that the organization is reaching diverse external audiences at the international, national, regional and local levels through broadcast, digital, print and radio.

o Supervise development of strategic messaging including narrative development, weekly and monthly talking points, and other messaging activities.

o Design and handle responsive messaging and lead crisis communications as necessary whenever prompted by internal developments or external events to ensure immediate and effective responses across all communications channels.

o Oversee ADL’s continuous and effective engagement with the press and ensure constant booking of CEO and other ADL talent by building and maintaining relationships with key contacts including reporters, bloggers, editorial boards and other decision makers in broadcast, online, print and radio.

o Lead, coach, engage, and develop a Communications and Digital team responsible for executing this work. Liaison with the appropriate board subcommittee to leverage volunteers in support of organizational objectives.

o Select, hire, and manage vendors and contractors including graphic design firms, public relations, freelance writers, photographers, production vendors, etc. as needed and ensure that projects are completed on time and at or under budget across multiple disciplines.

o Develop and manage metrics to assess performance. Develop methods to provide regular reporting to the CEO and board.

o Work collaboratively and seamlessly with the VP, Brand & Marketing to ensure all communications (internal and external) are consistent with and supportive of the evolving ADL brand and key messaging to ADL’s various constituencies.

o Develop and implement an internal communications strategy that engages the hearts and minds of employees and board members/volunteers and ensures that internal messaging is aligned and consistent with external messaging and strategy; provide strategic counsel to the leadership team (especially the SVP, Talent & Knowledge) around internal communications.


Drive Digital function for the organization.

o Oversee ADL’s utilization of social platforms for communications and messaging, including channels such as Facebook, Twitter, YouTube, Snapchat, Instagram, LinkedIn, etc.

o Integrate social media monitoring and data-driven insights to understand ongoing developments on social channels and develop rapid response campaigns as necessary.

o Manage team of content developers and online marketers in support of messaging goals.

o Collaborate with the VP, Brand and Marketing to support website improvements and other online initiatives.

o Analyze effectiveness of media campaigns and iterate based on performance.

   Represent ADL in External Environments

o Represent the agency at private and public events and meetings as needed, including board meetings, meetings with major donors, and public speaking opportunities.



The successful VP, Communications & Digital candidate will possess:

• Demonstrated experience in a senior communications role, a proven track record in public relations and digital communications, and experience managing the press in a dynamic and complex environment.

• Hands-on experience and success driving messaging across social media channels.

• Deep understanding of 21st century news cycle, including hands-on experience with managing crisis communications.

• Keen interest in consumer trends, especially as they relate to consumer brands, digital marketing, and demographics.

• A track record of success as a highly effective leader and coach who brings out the best in others by creating a culture of high standards, accountability, collaboration, and innovation.

• Intellectual flexibility and operational prowess to switch seamlessly between thinking about the big picture and granular details.

• Strategic acumen and intellectual creativity to develop out-of-box ideas.

• Strength in presentation development and delivery.

• Results-orientation and resourcefulness combined with high-standards.

• Gravitas and maturity with openness to direct feedback and coaching.

• High degree of self-confidence without high ego needs.

• Highest level of discretion.

• Outstanding communication skills, written and oral, with appropriate attention to detail.

• Fluent with MS Office and familiar with CRM systems.


• Someone who is “captured” by ADL’s mission and can translate this passion into leadership that improves the organization’s performance and advances ADL’s growth.

• The person must be a good listener and demonstrate a willingness to absorb different ideas and compromise. At the same, the person should have a “backbone” and be willing to “take a stand”.

• They must be able to effectively operate and contribute in a dynamic, interactive, matrixed global organization.

• Track record of successfully partnering with the CEO and senior leadership team.

• Strong Communications talent leader, with success in attracting, developing and retaining a high performing Communications team. Someone who people respect and want to work with/for.

• Clear, confident and concise presentation/communication skills.

• Hands-on and attentive to details; comfortable ad willing to “roll up sleeves to achieve goals.

• Strong organization skills; able to prioritize and manage time and multiple tasks and projects effectively. Able to sort through and prioritize strategic and tactical requirements.

• Is a person of the highest standards, character and values; they must be open transparent, honest, positive and constructive in all aspects of their personal and professional life.



• 10-15 years of professional experience in communications roles in corporate or nonprofit environments. Experience in a turnaround environment and/or leading a significant upgrading of a communications function is preferred.

• Campaign and/or political experience strongly preferred, optimally in the Executive branch or in a congressional or Senate office on Capitol Hill.

• BA/BS degree or equivalent experience required.



The selected candidate will receive a competitive compensation package commensurate with experience including salary and excellent benefits.

• Creative work environment.

• Flexibility to work evenings and weekends when necessary to execute projects, attend conferences, and attend community events. Domestic travel required with some international travel.