• Lead the development of integrated marketing and communications plans that align with organizational goals and drive measurable business outcomes.
• Shape organization’s positioning and go-to-market strategies to support growth, innovation, and long-term value creation.
• Guide how the organization communicates, advocates, and solves complex marketing challenges associated with growth, regulation, reputation, and customer and stakeholder expectations.
• Use data, insights, and market intelligence to identify new opportunities, inform strategy, and solve complex challenges across brand, customer engagement, and communications.
• Serve as a senior advisor to the CEO and executive leaders on branding, messaging, reputation, and external engagement.

• Conduct customer and stakeholder research and integrate those insights into marketing strategies, customer service, product/service development, and business planning.
• Champion a deep understanding of customer and stakeholder needs, behaviors, and experiences to guide the organization’s messaging, positioning, and service narratives.
• Drive customer acquisition, engagement, and retention through innovative, data-driven marketing campaigns.
• Collaborate with product, service, and operations leaders to ensure marketing aligns with the customer journey.

• Lead brand development, ensuring clarity, consistency, relevance, and resonance across internal and external messaging and channels.
• Foster brand and advocacy across both traditional and digital channels.
• Develop and oversee marketing and communications campaigns, content, and channels (e.g., websites, social, email) that drive acquisition, retention, and loyalty while reinforcing brand trust and consistency.
• Strengthen and evolve the organization’s brand identity and related creative assets to reflect its mission, values, and vision for the future.

• Build and manage an executive communications platform that positions the CEO and leadership team as trusted voices in the industry.
• Shape the organization’s thought leadership strategy – producing content, supporting speaking opportunities, and collaborations that elevate the organization’s influence.
• Ensure the organization leads with purpose and perspective on critical industry and societal issues.
• Oversee all corporate communications including public affairs, executive communications, media relations, and crisis communications.

• Drive marketing’s contribution to top-line growth and customer lifetime value through measurable and scalable initiatives by shaping how LSAC engages with its stakeholders across every channel and interaction.
• Oversee performance marketing (SEO, SEM, paid and organic media), optimizing ROI.
• Lead innovation in digital engagement, including personalization, content marketing, and customer lifecycle automation.
• Build a best-in-class marketing technology stack to support scalable, omnichannel marketing.

• Lead and grow a high-performing, multidisciplinary team across marketing, communications, digital, brand, public affairs, and creative design and user experience professionals.
• Develop and manage marketing and communications budgets with focus on impact, agility, and long-term value.
• Recruit, develop, and oversee department staff, implementing measures to develop and maintain a strong team environment and a goal-oriented approach to all MarComms activities.

• A minimum 10 years of progressive leadership experience in marketing and communications in higher education, law, or related field, along with a bachelor’s degree; advance degree (e.g., MBA) preferred.
• Exceptional leadership skills with the ability to coach and develop staff through a collaborative management style and communicate vision that inspires and motivates staff.
• Experience leading executive communications, public affairs, and/or public relations coupled with proven success building integrated strategies and approaches that deliver both market performance and mission alignment.
• Demonstrated ability to navigate complex environments, manage reputational risk, and serve as a trusted external voice and internal advisor.
• Exceptional relationship skills along with the necessary diplomacy and tact to collaborate and partner with a variety of internal and external stakeholders.
• Solid understanding of higher education institutions and communications along with a deep understanding of customer experience, brand strategy, and stakeholder influence.
• Strong analytical, business, and operational acumen with the ability to move between high-level vision and detailed execution.
• Demonstrated commitment to equity and access, which are foundational values central to the LSAC’s mission.
• Experience as a fair, respected leader, and skilled administrator with a proven ability to effectively manage resources to maximize organizational effectiveness.
• Exceptional communicator with excellent writing, storytelling, and people skills coupled with strong organizational skills with proven ability to prioritize the work and adapt plans as needed.
• A proactive stance coupled with an ability to work in a highly distributed organization along with a high degree of emotional intelligence and sensitivity to the ongoing needs of LSAC and its constituents.
• Highest level of personal integrity, good judgement, and maturity along with a strong sense of accountability for meeting both individual and team objectives.

• The LSAC standard business hours are Monday-Friday, 8:30 a.m. - 4:45 p.m. ET. While these are the standard office hours for LSAC, as an exempt employee, the employee will be expected to work the hours necessary to satisfactorily complete their assignments in a responsible and professional manner. Evening and weekend hours are occasionally required. This job operates in a remote and professional office environment with up to 20% travel.

LSAC is a not-for-profit organization whose mission is to advance law and justice by promoting access, equity, and fairness in law school admission and supporting the learning journey from prelaw through practice. LSAC provides products and services that support candidates and schools throughout the law school admission process, and innovative solutions to expand and broaden the range of prelaw students, enhance student outcomes in law school, and support legal professionals throughout their careers. To advance this mission, LSAC aims to ensure that everyone interested in making a difference through the study of law has the opportunity and resources to do so. This work could not be accomplished without the support and collaboration of LSAC member schools, prelaw advisors, and others in the legal education community who share their devotion to law and justice. At the core of LSAC’s work is an ongoing commitment to increasing access, expanding educational opportunities, and building a more just and prosperous world.

Founded in 1947, LSAC is best known for writing and administering the Law School Admission Test (LSAT), the only assessment currently accepted by all U.S. law schools. LSAC also processes academic credentials for an average of 60,000 law school applicants annually, provides essential software and information for admission offices and applicants, conducts educational conferences for law school professionals and prelaw advisors, publishes research, funds outreach programs, and provides comprehensive LSAT preparation resources and law school guidance for prospective applicants, among many other services.

LSAC sits at the nexus of diverse and dynamic fields, such as education technology, inclusive excellence, legal education, assessment, governmental and regulatory relations, and professional associations. LSAC is undergoing a significant transformation to strengthen its position across various business units, including but not limited to:

• Legal education technology services
• Law school candidate measurement, assessment, and admissions processing
• Legal education and professional development, from prelaw through practice
• Resource support for law schools’ efforts to increase representation and inclusive excellence in legal education and the profession

LSAC Leadership